You’ve no doubt found us as you’re a Derby company looking to increase the traffic to your website and to increase sales via the web. We can help.
Search engine optimisation can often be seen as quite a complex subject and achieving top rankings in search engines is a time consuming process. Unfortunately it’s not as easy as placing an advert in the yellow pages and having your business begin with an A to be on the first page. There are perhaps over a thousand factors which search engines take into account when deciding on where to rank a website for a particular keyword. As a small to medium sized business owner in Derby it’s more or less impossible to work on these whilst running your business. Getting experts to optimise your website allows you to work on your business knowing that the online side of it is managed for you and is growing.
At SEO Derby we offer a guaranteed SEO service. Whilst nobody can offer a guarantee of a number 1 listing we certainly offer to get you to page 1 in Google or we will keep working for free until we get you there or give you your money back. Once we have you on page 1 we’ll keep working with you to add link-worthy quality content that can be marketed online to help you eventually secure that coveted number 1 spot in search engines. We feel that our guaranteed SEO offer is the best in the business.
If you are looking for instant traffic to your website we can work with you to manage your adwords campaign. We can actually save you money by reducing your cost per click using our adwords management techniques. We find that using adwords to instantly drive vistors to your website helps in a number of ways. Not only does driving customers help to increase sales, but also the information gathered can feed into your SEO camapign.
There are 3 main parts to the SEO process. Obviously there are many more factors, but the majority of the thousand plus ranking signals fit into these 3 groupings.
Search engines rank keywords. Using detailed keyword research we will work with you to find the terms that your potential customers are searching to find businesses like yours. This is the foundation of all SEO. There is little point in ranking for keywords that have no volume (i.e. nobody searches for them), or ranking for keywords that have low commercial intent. There are lots of keywords that have high volume but have low commercial intent. If the keyword isn’t the ‘type’ of keyword used when someone is looking to buy, then there’s little point attempting to rank for it.
We work with you to find the keywords that your customers are using to find companies like yours that:
On Page SEO means making sure that the technical side of your website is as perfect and optimised as it can be for the keywords you want to rank for. Again there are hundreds of factors at play here and they all need to be considered. Unfortunately most web designers know very little about SEO and on page optimisation, and so although your website may be the most beautiful website in the world, it probably is giving the wrong signals to search engines. Once we know what keywords we want to get you ranked for we will need to make changes to your websites code to signal to search engines that your website is about your chosen keywords. Your website won’t look any different to visitors after these changes, but to search engines it will look very different. This will hugely affect your rankings.
Off page SEO is the process of what you do to gain inbound links to your website with anchor text to help you to rank. Off page SEO is hugely important. Links to your website from other websites is one of the most important signals to search engines that your website should be ranked for certain keywords. Obviously finding good opportunities to get other websites to link to your website is not easy. Why would another website link to your website? We are experts at link building. We will find sources of relevant links for you and this will massively increase your ranking. Off page optimisation is the key.
We have worked with many small business and helped them to achieve number 1 rankings in search engines such as Google. Our company started out working in two of the hardest and most competitive areas to rank for in search engines. We work ourselves in the debt management and personal injury marketing niches. These areas are massively competitive with these companies advertising on the TV night and day, and spending huge amounts of money on SEO. We know that we can work with local companies and rank them, as we have gained high rankings nationally for some of the hardest keywords possible. We find small business SEO to be really interesting as we get involved in helping a really diverse range of firms. We’ve also run numerous adwords management campaigns and that experience feeds into all parts of the SEO Process.
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