Conversion Rate Optimisation (CRO) is one of the most important digital marketing strategies. It’s not something which is suitable for new sites as it requires you to already have a website which has traffic and makes sales/conversions. It’s part science and part art, and involves making changes to your website and testing how these changes affect and increase conversions.
We believe that every website which is already doing business can greatly benefit from CRO. It is the process of getting more from your current traffic. It is amazingly powerful because you can get huge business changing results when it’s done correctly.
For example, let’s say that you sell online and you currently have a conversion rate of 2%. By doubling your conversion rate you double your revenue, but more importantly you half the effective cost of all of your marketing efforts as your website now converts twice as many customers. This means that you can get exponential increases in traffic for a lower cost per sale.
CRO has its biggest effect on profit rather than revenue. By doubling the conversion rate you’ll double your revenue, but as businesses have a mix of fixed and variable costs this often means that your profit will more than double in this scenario.
Our process is highly detailed and designed. There is a common belief that CRO is about changing the colour of ‘buy buttons’ to get more people to buy. Whilst this may have a small affect this is one of the last things that should be looked at. We analyse the conversion process/funnel and the website experience for users. We do this by testing your website and getting feedback from users as to what works and what doesn’t work for them.
We work on addressing friction points and the psychological processes involved in making a purchasing decision based on our research, and then we design hypotheses to test. Creating new versions of your key website pages based on hypotheses identified from real research can and does make staggering improvements.
If you’re getting sales on your website and want to increase the profitability of your business, then CRO is definitely for you. Please do get in touch so that you can learn more about this powerful tool.