SEO or search engine optimisation is the art and science of gaining additional traffic organically from search engines such as Google. We believe that SEO should be in most cases the foundation of a digital marketing strategy, however it’s very risky for it to be the only strategy as an unexpected algorithm update could risk your entire business if your marketing is not diversified.
SEO has changed dramatically over the last few years and what used to work well not only doesn’t work, but can actually get your website penalised and removed from a search engine index. We believe in the highest quality of SEO and not taking short cuts which in the long run risk causing more harm than good. Recent important Google updates such as the penguin and panda updates have shown that a quality focused approach is the only long term viable strategy.
Our approach is to work with you to show search engines that your website and business is worthy of traffic and rankings. If your website is not worthy and you’re not prepared to seriously improve it, then unfortunately we’re not going to be a good fit with you. There is often a big disconnect with many business owners thinking that they can just buy rankings and traffic from SEO companies in a ‘hands off’ approach with no effort to make their websites as good as they can be.
In some respects SEO is very simple. Google wants to put the 10 best website pages for any given keyword on their first page. So if you want to rank at number 1, you need to ask if your website is the best website in your space. If it’s not then it will be an uphill task to SEO that site.
Our clients believe in putting user experience at the forefront of their businesses and having websites which are the very best in their industries. If you believe in being the best and are prepared to invest in quality then we can really help. We can deliver spectacular results for your business with an integrated digital marketing approach involving multiple channels.
We’re conversion focused which means our first priority is making you more money and profit. Rankings mean nothing if you don’t sell to your website visitors. So if you want to make more money from your website, then please get in touch and find out how we can take your business to the next level.